The world is at your fingertips, or at the least, Gigi Hadid’s world is. Vogue’s March cover star has obtained her very personal online game to go together with her cowl. Hadid navigates a digital fantasy land and its challenges, whether or not that’s grocery buying to make her well-known spicy vodka pasta, or using a horse in a magical discipline. (We additionally see her floating within the sky and amassing cash, and reworked right into a gargantuan Amazonian magnificence traipsing across the metropolis.) The payoff? Properly, Ms. Hadid unlocks new ranges, and within the course of, good points some stellar new outfits.
Vogue’s Visible Director Samantha Adler considered the preliminary thought to place Hadid in a online game again in November. She enlisted director Alana O’Herlihy, a good friend of Hadid’s, in addition to stylist Gabriella Karefa-Johnson to deliver the venture to life. For over two months, Adler and O’Herlihy labored with a crew of 3D artists spanning the globe, together with Carol Civre who oversaw the total 3D-ification of Gigi’s world, Timo Rusall who labored to render the clothes, and Wan who was chargeable for creating the equipment.
Right here, watch Hadid dive into the glamorously pixelated world. Prepared, begin, and press go.