NEW YORK (Reuters) – Fashionistas might be turning to their screens to see the most recent designer developments this trend week as the normal autumn/winter catwalk calendar kicks off nearly in New York on Sunday.
With COVID-19 restrictions in place, the standard celebrity-packed entrance rows, snapping road photographers and unique events are gone, changed with digital or, in a only a few instances, socially distanced exhibits.
Designers will present greater than 100 “items of content material” from their autumn/winter 2021-2022 collections in a movie, dwell occasion or lookbook, mentioned IMG, which runs New York Style Week: The Reveals.
“There’s loads of hope popping out of this yr and the previous month with the momentum of (the U.S. presidential) inauguration and the vaccine,” mentioned April Guidone, world senior vp for advertising and marketing and model technique at IMG, in an interview.
“I feel everybody has a hopeful outlook for the remainder of the yr but in addition excited to have the ability to present in any type that they’ll in artistic methods.”
Manufacturers resembling The Blonds and Badgley Mischka will share video streams whereas huge names Tommy Hilfiger and Ralph Lauren are absent from the present schedule. The few dwell occasions embrace exhibits by designers Jason Wu and Rebecca Minkoff, Guidone mentioned.
“We’ve been working very intently with the governor and well being officers to make it possible for our protocols are in place,” she mentioned, including a brand new trend week podcast would additionally debut.
Earlier this month the Council of Style Designers of America unveiled its American Collections Calendar, a renamed and expanded New York Style Week, with added shows from U.S. designers exhibiting at later dates.
The style and luxurious items trade has been hit laborious by the worldwide pandemic with retailer closures and journey restrictions shrinking demand.
Worldwide private luxurious items gross sales fell 23% to 217 billion euros ($262.42 billion) in 2020, the primary drop since 2009, in line with consultancy Bain.
“It’s been a troublesome time for everybody within the enterprise. Style is all about wanting good, and if nobody is admittedly you there’s not a lot level. … Spiritually it’s a really troublesome second,” mentioned Godfrey Deeny, world editor-in-chief of FashionNetwork.com.
“Various youthful designers sadly will undergo the wall, however in a curious method the very fact the season went digital helped just a few of them as a result of it’s cheaper in some way to shoot video in a studio or out on the street reasonably than stage a runway present.”
New York Style Week runs till Feb. 18. London will comply with, additionally in a digital model.
($1 = 0.8269 euros)
Reporting by Alicia Powell in New York; Extra reporting by Marie-Louise Gumuchian in London and Michaela Cabrera in Paris; Writing by Marie-Louise Gumuchian; Modifying by Richard Chang