White Plains, NEW YORK – You’ll be able to wager on the unfold for Huge Recreation snacking wins this season. Sabra, maker of America’s favourite hummus, drafted movie star chef Charity Morgan to craft a restricted version ‘Create your Personal Play’ snack equipment that includes her favourite go-to concepts for recreation day snacking and sharing. The Le Cordon Bleu graduate, who’s married to former pro-football linebacker Derrick Morgan, helped greater than a dozen of his Tennessee teammates undertake a plant-forward food regimen by emphasizing creativity and taste. Shoppers can go to SabraCreateYourOwnPlay for an opportunity to win a limited-edition equipment.
“Hummus belongs in your playbook, no query about it,” mentioned Chef Charity Morgan. “Dip it, unfold it, cook dinner with it, or eat it by the spoonful – I’m fairly certain it’s probably the most versatile meals on the planet. There isn’t a proper or flawed option to love hummus, so I used to be thrilled to crew up with Sabra to create a equipment for Huge Recreation snacking that encourages followers to take pleasure in and play with their meals!”
The Huge Recreation is without doubt one of the largest dipping events of the yr and Individuals top off on hummus for recreation day, shopping for greater than 7 million lbs of hummus within the two weeks earlier than the Huge Recreation. Hummus, one of many world’s authentic plant-based meals, is as scrumptious as it’s handy. In keeping with Data Sources Inc. (IRI), greater than 60% of American households are enthusiastic about consuming much less meat, and greater than 30% select to have meat-free days.*
“After a yr of at house cooking and prepping countless meals and snacks, we’ve come to understand a brand new form of consolation meals,” mentioned Lauren Fuller, head of name communication, Sabra. “Hummus will not be solely scrumptious and made with plant-based components, nevertheless it’s additionally handy and enhances just about every little thing. We love the way in which Chef Morgan has paired Sabra’s hummus with scorching sauce, spices, and entire grain crackers for scrumptious snacking inspiration.”
Every Create Your Personal Play equipment features a full measurement 17oz tub of Sabra hummus, Cholula® Authentic Scorching Sauce 2 oz, TRISCUIT Authentic Crackers 8.5oz, McCormick Gourmand™ Natural Shawarma Seasoning 1.87 oz, McCormick Gourmand™ Natural Harissa Seasoning 1.87 oz, and collectable chickpea solar and soccer formed spice stencils. Even in the event you don’t rating a equipment, you possibly can go to Pinterest for concepts to customise your Sabra hummus dipping expertise, together with shoppable hyperlinks permitting shoppers to take a look at from a most popular on-line retailer.
About Sabra Dipping Firm, LLC
With a wealthy historical past courting again to 1986 in Queens, New York, Sabra Dipping Firm, LLC is a frontrunner within the refrigerated dips and spreads class and producer of America’s top-selling hummus. Hummus is a scrumptious and remarkably versatile meals on the coronary heart of the rising plant-based motion, embraced by Individuals throughout food regimen preferences. Proudly producing greater than a dozen kinds of hummus and different plant-based merchandise together with guacamole and Darkish Chocolate Dessert Dip & Unfold, Sabra believes within the energy of scrumptious meals to nourish surprising connections.
Sabra hummus is made with healthful chickpeas grown within the Pacific Northwest on family-owned farms and produced in Chesterfield County, VA in a state-of-the-art facility which has earned each Gold and Silver certification below the U.S. Inexperienced Constructing Council’s LEED certification program. Sabra is headquartered in New York.
Sabra’s vary of merchandise consists of choices which are appropriate for life-style selections like non-GMO**, vegetarian, natural, gluten-free, kosher and vegan gadgets and will be discovered nationwide in membership shops, supermarkets, specialty retailers, by way of meals service and at on-line retailers.
*Supply: IRI Shopper Analysis, Up to date April 2019
**Not made with genetically engineered components.