Don’t look away! As all the time, celebrities supplied loads of leisure for the breaks in Super Bowl LV, the place the Tampa Bay Buccaneers took on the Kansas City Chiefs at Raymond James Stadium in Tampa, Florida, on Sunday, February 7.
This 12 months, stars together with Ashton Kutcher and Mila Kunis, Michael B. Jordan, Mike Myers and Dana Carvey, Dolly Parton, John Travolta, Amy Schumer and Serena Williams filmed eye-catching commercials to maintain the occasion going every time the motion stops on the sphere.
The price for a 30-second spot to air in the course of the 2021 NFL championship sport was reportedly $5.5 million, roughly the identical quantity as final 12 months when the Chiefs defeated the San Francisco 49ers 31-20 with almost 100 individuals watching.
Nevertheless, this 12 months, a number of manufacturers opted to not air adverts amid the COVID-19 pandemic. Budweiser, whose commercials have change into a Tremendous Bowl staple over time due to the enduring Clydesdales, introduced that it will donate its airtime to public service bulletins about vaccine schooling and consciousness. (The beer firm did, nonetheless, digitally launch an advert titled “Greater Image” to have fun first responders.) Pepsi, which sponsors the halftime present, additionally determined to not air commercials selling its sodas, although its snack meals had been featured in the course of the sport.
Promoting, in fact, was not the one supply of leisure throughout Tremendous Bowl LV. Earlier than kickoff, H.E.R. performed “America the Stunning,” and Eric Church and Jazmine Sullivan sang “The Star-Spangled Banner.” As well as, Amanda Gorman, who acquired worldwide approval for talking at President Joe Biden’s inauguration in January, recited an authentic poem.
The halftime present, in the meantime, was headlined by The Weeknd. The “Blinding Lights” singer confirmed throughout a press convention forward of the sport that he would have “no special guests” during his performance. He additionally revealed that he contributed $7 million of his personal cash to make the manufacturing additional memorable. A lot of his set befell within the stands somewhat than on the sphere per typical.
“As a result of COVID and for the security of the gamers and the employees, we form of constructed the stage inside the stadium,” The Weeknd (actual title Abel Tesfaye) teased. “We’re additionally utilizing the sphere as properly, however we wished to form of do one thing that we’ve by no means finished earlier than.”
Scroll right down to see the very best star-studded Tremendous Bowl adverts of 2021!