– Subway® eating places has appointed Broad Avenue Licensing Group (BSLG), a acknowledged chief in worldwide model licensing, to signify the enduring sandwich model and increase the Subway licensed footprint. The partnership will give attention to the creation of Subway branded licensed merchandise in meals and life-style areas.
“Our collaboration with Broad Avenue Licensing Group allows us to attach followers to the Subway model in new and surprising methods,” mentioned Mike Kappit, Chief Working & Insights Officer at Subway. “With BSLG, we’ll develop our presence past our pure borders into different retail environments and strengthen our positioning as a meals and life-style model.”
“Subway is an iconic model recognized all through the world for personalized, scrumptious subs made with high quality and recent elements,” mentioned Invoice Cross, Senior Vice President of Enterprise Improvement at BSLG. “By our work with Subway, we’ll spotlight the restaurant’s iconic picture together with its recent, high-quality elements to carry followers licensed meals and life-style merchandise.”
With a confirmed monitor file in international model licensing, BSLG was honored with the 2019 Licensing Worldwide Awards “Greatest Licensed Merchandise” award within the Meals and Beverage class. This honor additional highlights the corporate’s expansive packages developed within the informal eating area which have been nominated for “Greatest Licensed Program” 12 months after 12 months.
To study extra about licensing alternatives with Subway, contact Bill.Cross@BSLG.com.
About Subway ® Eating places
The Subway restaurant chain continues to evolve the eating expertise, providing company in additional than 100 nations high quality elements, in addition to strong taste combos whereas serving over 6 million made-to-order sandwiches created every day. All Subway eating places are owned and operated by greater than 20,000 Franchise House owners, who make use of many individuals of their communities. The Subway expertise can also be delivered on-line at Subway.com, by Subway.com/Delivers, and the Subway® App.
Subway® is a Registered Trademark of Subway IP LLC. © 2020 Subway IP LLC
About Broad Avenue Licensing Group
Broad Avenue Licensing Group (BSLG) is an award-winning restaurant, meals & beverage model licensing company, and has been named to License! International journal’s prime international licensing companies for 8 consecutive years. For 25 years, BSLG’s give attention to bringing manufacturers into meals & beverage retail channels has supplied shoppers with unparalleled depth of expertise, experience and success throughout a number of classes, channels and supply platforms, each within the US and internationally. Their roster of successes contains Burger King, SeaPak Seafood, Farm Wealthy Meals, Previous World Spices, Playboy, Tony Roma’s, Steak n Shake, Playboy, 99 Eating places, Culinary Institute of America, Unilever, Cutty Sark and Guinness.
