New Delhi: Weeks after getting trolled for its Fortune Oil coronary heart well being advert that includes Sourav Ganguly who suffered a coronary heart assault, Adani Wilmar has launched a brand new marketing campaign. The print commercial options Ganguly together with an extended personalised be aware the place he talks about his well being situation and what one can be taught from this episode.
Clarifying that a number of elements can impression one’s coronary heart well being, Ganguly mentioned “… you do not anticipate a reasonably younger and match individual like me to have a heartrelated ailment. However this is the factor, there are simply too many elements that may have an effect on our coronary heart’s well being. Certainly one of them could possibly be household historical past of coronary heart illnesses, because it was in my case.”
He additional asserted that main a wholesome life-style can work into one’s favour. “Which I did, and nonetheless do. If not, it may have been way more extreme on my coronary heart.”
Ganguly shares key methods to maintain the guts wholesome by following wholesome behavior, exercising often, have antioxidant-rich food regimen, take sufficient relaxation and endure common assessments.
In keeping with Naresh Gupta, co-founder and managing associate, ‘Bang within the Center’ the brand new marketing campaign is a intelligent transfer by Fortune model.
“This marketing campaign is a pleasant comeback after all of the mauling the model received when Sourav Ganguly had a coronary heart ailment. I like that they selected the day when coronary heart and lots of pictures of coronary heart will likely be splashed throughout adverts (Valentine’s Day), the model selected to go critical. I hope they preserve doing this and get away from promoting fried meals which can assist them much more sooner or later,” he added.
Ganguly, appointed Fortune ambassador final 12 months, has been seen in ‘Welcome to the 40s’ marketing campaign which speaks about sustaining coronary heart well being and immunity. In January, netizens had trolled the previous cricketer and BCCI president for selling wholesome edible oil whereas main a way of life which has led to this coronary heart ailment.
Paying attention to the backlash, Adani Wilmar quickly paused commercials that includes Ganguly although it maintained that the previous cricketer will proceed to be related to the model.