There was a time, not so way back, when it appeared each movie star was getting a limited-edition assortment with a magnificence model. However now, it appears extra celebrities than not are forgoing the collaboration route and going full pace forward, launching their personal beauty brands. Film stars, TV stars, musicians, influencers — each possible number of well-known particular person is popping their love of make-up, skincare, hair-care, and wellness right into a enterprise. And fortunate for Sofia Vergara, it appears customers have not hit celebrity-beauty-brand fatigue simply but.
Vergara, greatest recognized within the U.S. for her hilarious portrayal of Gloria on Fashionable Household, is the newest actor launching a magnificence model, WWD reports — although it does not report far more than that. In line with the outlet, the title of the model just isn’t but recognized, neither is the class, however will probably be “providing the patron a brand new era of sensible merchandise and options for skincare, health and beauty that we anticipate to be a hit in the USA” — that, in line with Juan Matji, president of Spain’s Cantabria Labs, considered one of Vergara’s companions within the enterprise.
Along with the opposite enterprise accomplice, entrepreneur Luis Balaguer, WWD reports that Vergara’s model might be led by the previous president of Kiehl’s, Chris Salgardo.
“All through his profession, Chris has confirmed himself to be one of many magnificence business’s most influential voices and leaders,” Vergara mentioned in an announcement to WWD. “His creativity, authenticity and monitor file for fulfillment make him a useful accomplice, and I’m so excited to work with him and Cantabria Labs on this new endeavor.”
This would possibly not be Vergara’s first rodeo in relation to being the face or title of a model.
Within the magnificence sphere, she already has 4 fragrances (Sofia, Love Sofia, Tempting, and Tempting Paradise), is a Head & Shoulders spokesperson, and has beforehand appeared in CoverGirl commercials. She additionally has her Sofia Denims model at Walmart, an underwear subscription model known as EBY, a furnishings assortment at Rooms to Go, and a shoe collaboration with Payless.
Evidently, as quickly as extra info is on the market on Vergara’s newest enterprise, we’ll be sharing it with you right here.
Extra movie star magnificence manufacturers within the works:
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