2021 will deliver some sent out invites for its first Unpacked of 2021 to happen at 7 a.m. PT on Jan. 14 — a couple of month sooner than final yr. It touted “Welcome to the On a regular basis Epic” because the theme for the occasion.. The South Korean electronics big
“Over the previous yr, cell know-how has taken heart stage in on a regular basis life as individuals are working remotely and spending extra time at dwelling,” Samsung stated. “The accelerated transition to a mobile-first world brings with it the necessity for units that may rework on a regular basis life into a rare expertise.”
Samsung is anticipated to unveil its latest Galaxy S units at Unpacked, which comes the identical week because the all-virtual CES electronics present. This time round, Samsung possible may have three completely different fashions of the flagship cellphone: the 6.2-inch S21, the 6.7-inch S21 Plus and the 6.8-inch S21 Extremely. The units are anticipated to look largely the identical however have greater digital camera modules, boosting their photograph and video capabilities.
Samsung might also discontinue its Galaxy Note line this yr and exchange it with S Pen assist on its Galaxy S21 Extremely. Early renders do not present a visual location for a stylus, which can imply it must be housed individually from the cellphone when not in use. On Samsung’s standard — however area of interest — Notice lineup, the stylus slides into the gadget for storage.
Samsung can even have a press convention at CES on Jan. 11. It is anticipated to deal with its TV and residential equipment companies for that occasion, because it has performed in previous years. Unpacked would be the final day of CES.
A Jan. 14 date for Unpacked comes sooner than regular for Samsung. Previously, the corporate has usually unveiled its latest flagship cellphone in February, both barely earlier than or throughout the Mobile World Congress commerce present after which launched the gadget in March and even April.
Samsung introduced last year’s Galaxy S20 lineup and Galaxy Z Flip foldable on Feb. 11 in what was one of the tech industry’s last in-person events earlier than the novel coronavirus pandemic pressured borders to shut and governments to situation stay-at-home orders. The Galaxy S20 devices, all of which got here with 5G, started preorders Feb. 21 and hit shops on March 6.
The day after Unpacked, organizers canceled the Mobile World Congress trade show in Barcelona, which was slated for later in February. On the time of that call, COVID-19 had contaminated greater than 42,000 folks and claimed greater than 1,000 lives. That quantity has soared to about 85 million infections and about 1.8 million deaths, because the world grapples with a crippling new wave of the virus.
Samsung, like most tech corporations, has struggled to promote its dear smartphones throughout the pandemic. Whereas it was one of many first corporations to launch a cellphone with 5G, it was surpassed by Huawei because the world’s largest cellphone maker at a time it usually would have gotten a lift from Galaxy S gross sales. The Chinese language handset maker turned the largest smartphone vendor on this planet within the second quarter, the primary time in 9 years that Samsung or Apple hadn’t held that title. Analysts expected Apple to become the world’s second-biggest 5G phone vendor in 2020 — with lower than three months of gross sales. That put Samsung, as soon as the chief with the brand new connectivity, in third place.
Shedding its place on the prime of the smartphone market has brought on Samsung to make modifications, together with holding Unpacked a couple of month sooner than regular. Samsung additionally has shifted its plans to deal with changing consumer preferences throughout the pandemic. In September, it launched introduced the Galaxy S20 FE, a less expensive mannequin for its flagship smartphone lineup. The cellphone began at $700 — or $300 lower than the common S20 prices — and got here because the pandemic prompted demand for cheaper units.
Samsung general regained floor within the third quarter to again become the top smartphone vendor as Huawei struggled to survive amid sanctions by the US. Samsung in late October reported its highest quarterly income ever, because of a “vital enhance in client demand” for its smartphones, computer systems and different merchandise.
Focus for 2021
Tae-moon Roh, Samsung president and head of cell communications, printed a weblog submit in mid-December with particulars concerning the firm’s plans for 2021. Together with saying the corporate would share extra in January, Roh stated Samsung in 2021 phones in its portfolio, which is prone to embody S Pen assist on its upcoming Galaxy S21 telephones.— possible code for decreasing costs — in addition to put extra emphasis on the digital camera and video capabilities in its units. The corporate can even deliver options from its Galaxy Notice units to different
“We’ve by no means believed in a one-size-fits-all cell expertise and we by no means will,” Roh wrote. He added that Samsung is “engaged on revolutionary developments in 5G,” synthetic intelligence and the web of issues “that can redefine the parameters of what cell can do and provides shoppers the liberty to tailor their cell experiences to suit their lives — not the opposite approach round.”
Together with new connectivity capabilities and AI options, Samsung in 2021 plans to make it “simpler to rapidly find the issues that matter most, out of your keys to your pockets — even your loved ones pet.” The corporate is anticipated to introduce physical Tile-style smart trackers, probably referred to as Galaxy Sensible Tags, to assist folks hold observe of their possessions utilizing BlueTooth. Apple has lengthy been rumored to be working on its own AirTags, however it hasn’t but unveiled something in that area.
Tune again to CNET for full protection of Samsung’s occasion on Jan. 14.