Amid a lot fierce competitors, Calm down Gaming added one more feather to its cap this month when the agency claimed the On line casino/Slots Developer of the 12 months gong on the SBC Awards.
Spearheaded through a “popularity for understanding participant desires and wishes” and a plethora of latest releases, together with releases similar to Cash Prepare 2, the agency has additionally loved a gradual stream of excessive profile industrial tie-ups, in addition to working with CasinoGrounds to develop the community-led Iron Financial institution, which additionally claimed SlotBeats’ Slot of the Week honour.
Amid such fierce competitors every day, Simon Hammon, CPO of Calm down Gaming, spoke to CasinoBeats relating to what it means to triumph in such a wanted class: “It’s nice recognition of how onerous the staff works and we’re immensely proud, particularly given the stiff competitors within the class. 2020 has been an eventful 12 months that none of us may ever have imagined, however amid all of the challenges, there was a lot to rejoice too.
“The Calm down staff has labored tirelessly for our successes this 12 months, swiftly adjusting to new rules, constructing on our core values of technical excellence, enterprise simplicity and all the time pushing for extra differentiation. It’s an actual thrill to see these efforts rewarded and recommended by the trade and our friends.”
Persevering with on this theme, Hammon moved on deal with how the developer stays forward in such a aggressive surroundings, particularly with so many slots titles being launched on a weekly foundation: “I believe it’s about by no means getting complacent about high quality and having a transparent imaginative and prescient of what you wish to obtain, whereas on the identical time guaranteeing that you just take heed to gamers and operator suggestions.
“The influence since reside sports activities returned, due to this fact, hasn’t been as pronounced as some may need anticipated”
“The explanation our in-house portfolio has been so well-received this 12 months is that we’ve taken on board critique of our video games from the participant neighborhood and sought to handle areas the place we weren’t fairly hitting the mark.
“Cash Prepare 2, the sport that smashed information this 12 months and is award-winning in its personal proper, was born out of this very strategy. It’s the product of our dedication to maintain bettering, pushing boundaries and delivering progressive, authentic content material that makes an influence.
“This mentioned, we consider that high quality content material is nothing with out the dependable and hassle-free enterprise relationships that we attempt our greatest to domesticate. Offering the help and inventive options our purchasers want is how we intend to remain forward of the competitors and proceed to develop.”
The struggles endured by many all year long have been a lot documented, with deep examinations carried out on these pages on a constant foundation because the month’s progressed.
Alongside the worldwide shutdown, nevertheless, got here a surge in efficiency on-line, with Hammon inspecting how the corporate carried out following the return of main sports activities worldwide: “On-line on line casino did see an uptake following the cancellation of reside sports activities, however not considerably so. There have been after all gamers that turned to poker, bingo, slot and desk video games within the absence of sports activities betting. Some have migrated again to their most well-liked type of leisure, whereas others have caught.
“The influence since reside sports activities returned, due to this fact, hasn’t been as pronounced as some may need anticipated. We’ve continued to see robust efficiency of our portfolio throughout markets in the previous few months, bolstered by the discharge of Cash Prepare 2, which achieved a record-breaking launch though reside sports activities had been again in full swing.”
“There’s loads of alternative for progress subsequent 12 months so it’s a case of specializing in our priorities”
Alongside the quite a few difficulties, Calm down Gaming has seemingly moved from energy to energy, and at tempo, from week to week, with the group additionally telling CasinoBeats of a want to give attention to the positives following an unimaginable 12 months.
“2020 has been the 12 months that firmly established Calm down because the go-to aggregator for the trade’s greatest manufacturers,” Hammon added when quizzed on what main classes could be taken by means of to 2021 and past.
“Since our inception, we put full pressure behind our mission to carve out a brand new gaming period, one outlined by strong, agile expertise, high quality merchandise and a hassle-free strategy to enterprise. This 12 months, as we celebrated our 10th anniversary, it actually started to really feel that we’d turned our imaginative and prescient into actuality. However now isn’t the time to relaxation on our laurels.
“If 2020 has taught us something, it’s the significance of content material and product variety. Trying forward, we’re going to sharpen our give attention to driving differentiation within the sector, by means of localisation, collaboration and an ambition to problem the established order.”
To conclude, Hammon continued to look ahead and defined a want of constructing upon the undoubted success that Calm down Gaming has loved: “There’s loads of alternative for progress subsequent 12 months so it’s a case of specializing in our priorities. New market openings, similar to Germany’s regulated on-line gaming sector, can be essential to our growth plans as will new markets that we deem high-value for ourselves but in addition our third-party studios.
“We’ll additionally look to deepen our share in core jurisdictions, such because the UK. We additionally wish to preserve the momentum behind our in-house content material after Cash Prepare 2 was such a standout success and we’re including a 3rd and extremely skilled in-house recreation staff early within the New 12 months.
“With the IP rights we gained this 12 months to new smash hit mechanics, similar to ReelPlay’s Infinity Reels and Huge Time Gaming’s Megaclusters, our roadmap is already shaping as much as be extremely thrilling and construct on our 2020 successes. We’re trying ahead to a different busy 12 months on the forefront of innovation within the sector.”
