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Nordstrom’s rotating New [email protected] in-store pop-up program is celebrating Black Historical past Month by placing a highlight on Black style.
The division retailer retailer’s newest providing in this system is known as Black_Space, and is described as “a celebration of Black creativity by style and retail.” The store, situated in 12 Nordstrom areas and on-line, options 28 Again-owned style and wonder manufacturers, and was curated by 5 Black creatives. The assortment contains menswear and womenswear, with costs starting from $20 to upwards of $1,600.
Every of the 5 curators’ choices are represented by in-store build-outs and merchandising, in addition to a web-based web site expertise that features video content material created by every curator to symbolize their explicit perspective.
The Black_Space pop-up is reside from Feb. 11 by early Could.
“New Ideas @Nordstrom has at all times been a platform to inform model and product tales, with the aim to attempt to present the interconnectivity between style and tradition,” mentioned Sam Lobban, Nordstrom senior VP of designer and new ideas. “According to that, we’ve at all times needed to do one thing which might carry collectively a bunch of creatives with whom each the NewConcept steam and I’ve constructed relationships with over our careers; individuals who we respect and recognize for his or her distinctive and various perspective. By means of this course of we collaboratively constructed Idea 012: Black_Space, finally with the purpose to rejoice Black style and creativity by the lens of among the figures who’re serving to to form it.