Movie star fragrances had been as soon as the transfer, however now, it appears like everyone who’s anyone has their very own bona-fide magnificence model. Selena Gomez? Examine. Rihanna? Double verify. Pharrell Williams? Examine, once more. In simply the final yr alone, over 10 new makeup, skin-care, and hair-care brands popped up beneath the names of A-listers, and we’d wager our total make-up stash that the pattern will proceed into 2021.
We’re not simply making an informed guess right here — simply 5 days into the brand new yr, two celebrities have already launched their very own magnificence firms. On Jan. 4, J Lo Beauty, by none aside from Jennifer Lopez, hit the market, and that very same day, About-Face came completely out of the blue by Halsey.
Further debut celebrity beauty brands of 2021 have but to be decided, however we’re conserving our ears open and our eyes peeled — to Instagram, that’s — for hints from our favourite brand-less celebrities. (We’re looking at you, Zendaya.)
Maintain scrolling to learn extra in regards to the newest superstar magnificence manufacturers of 2021.