TORONTO, Feb. 4, 2021 /CNW/ – McCain Meals Restricted has acquired a major minority share of New Brunswick-based information science firm Fiddlehead Know-how.
With this funding, McCain and Shawn Carver, co-founder and Chief Govt Officer of Fiddlehead, change into the one shareholders within the firm.
Fiddlehead launched six years in the past in Moncton with a give attention to serving to meals and beverage producers optimize their operations utilizing superior analytics. McCain turned Fiddlehead’s founding buyer, when the 2 corporations collaborated on predictive fashions for forecasting gross sales. McCain and Fiddlehead have continued to collaborate, together with working intently collectively to navigate by way of the issues attributable to the COVID-19 pandemic.
With a give attention to persevering with to construct its information and analytics capabilities, McCain is now investing to buy a major minority stake within the firm.
“The perception we’ve got obtained working with Fiddlehead up to now has been instrumental in serving to McCain drive progress by way of information analytics,” stated Jillian Moffatt, Chief Know-how Officer of McCain Meals. “We’re proud to be investing in one other New Brunswick-born firm that can allow us to proceed utilizing information science and expertise to make sure we stay on the forefront of Canadian enterprise.”
Fiddlehead makes use of machine studying to develop options to a few of the most advanced issues within the fast-moving shoppers items business. Constructing on its preliminary work with McCain and different main meals producers, Fiddlehead has grown deep expertise round serving to its prospects monetize their information. The funding from McCain will help Fiddlehead’s enlargement plans, together with hiring new information scientists and information engineers on the firm’s Moncton workplace.
“When Fiddlehead was only a start-up, our collaboration with McCain turned the inspiration for constructing our enterprise,” stated Mr. Carver. “This funding ensures we can have the expertise and assets that we have to assist our rising record of shoppers understand extra worth from their information.”
About McCain Meals (Canada)
McCain Meals (Canada) is the Canadian division of McCain Meals Restricted, a world chief within the frozen meals business. McCain Meals is the world’s largest producer of frozen potato specialties, and likewise produces different high quality merchandise similar to appetizers, greens and desserts that may be present in eating places and retail shops in additional than 160 nations world wide. In Canada, the corporate has eight manufacturing services with roughly 2,400 staff and, along with its well-known French fries and potato specialties, makes frozen desserts, snacks and appetizers.
About Fiddlehead Know-how
Fiddlehead Know-how applies superior information science methods like machine studying to resolve a few of the most advanced issues dealing with the fast-moving client items (FMCG) business. For the final six years, it has helped main producers like McCain drive progress by way of superior analytics, and discover new methods to monetize their information.
SOURCE McCain Meals
For additional data: Michelle Hann, Senior Advisor, Digital and Communications, Enterprise Canada, [email protected], 613-716-2118