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Traditionally Black Faculties and Universities are among the most culturally wealthy and tradition-heavy establishments within the nation. To honor these illustrious colleges, New York Metropolis-based life-style model, Alife partnered with retail retailer Urban Outfitters and clothes model Champion for a particular assortment that coincides with Black History Month.
The trio of manufacturers collaborated on an HBCU capsule assortment highlighting historic Black faculties. Produced by collegiate licensing firm CLC, the road highlights over 20 HBCUs, together with Morehouse Faculty, Spelman Faculty, Clark Atlanta College, Howard College, Florida A&M College, Hampton College and extra.
Treis Hill, Alife co-founder and Hampton College alum, spoke extremely of the collab in an official statement.
“I’m thrilled that this assortment, which celebrates the entire tradition, neighborhood and connectivity which an HBCU expertise brings, is being showcased by City Outfitters and Champion,” he mentioned.
Hill additionally advised Blavity that Alife couldn’t efficiently contact every establishment individually however assures that the intentions behind the gathering have been to be genuine and inclusive of HBCU alumni.
The marketing campaign, impressed by HBCU homecomings, additionally absolutely stars HBCU alumni. An HBCU alum additionally shot the marketing campaign.
Along with this assortment, City Outfitters is launching “UO Summer time Class ’21” within the Spring of 2021. Via this initiative, one pupil from every of the 5 taking part HBCUs will likely be nominated based mostly on their educational excellence. The finalists will likely be invited to take part in a 10-week paid internship program the place they’ll obtain a one-on-one mentorship.
“A whole lot of these HBCU graduates have helped form the tradition of what America is in the present day,” Hill mentioned.
Check out the gathering under.
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