// John Lewis to broaden its trend & magnificence providing with 50 new manufacturers
// It types a part of plans to proceed modernising its providing, and is in response to the “casualisation” development as a result of pandemic
John Lewis has revealed plans to broaden its trend and wonder providing with the addition of fifty new manufacturers in response to the “casualisation” development from the Covid-19 pandemic.
The division retailer chain stated life have modified over the previous 12 months, and the calls for for wardrobes have advanced as many go for comfy, informal apparel over extra formal types.
John Lewis stated that as this development for “casualisation” accelerates additional, the 50 new manufacturers it has added to its womenswear, menswear, childrenswear and wonder departments type a part of its plans to proceed modernising its providing.
Final week, John Lewis launched excessive road favorite Mango throughout womenswear, footwear and equipment.
The retailer stated it was additionally bringing onboard rising, unbiased and predominantly on-line manufacturers within the coming weeks, akin to Ro&Zo, Kemi Telford, Johnny City, Nubian Pores and skin, Aab Assortment, Honey & Toast and AAKS.
In the meantime, health gear at John Lewis noticed year-on-year gross sales skyrocket by 104 per cent in 2020.
In response to this, the division retailer launched a brand new athleisure idea in August and can now add Girlfriend Collective, Ninety P.c and New Stability to the road up that already contains Sweaty Betty and Athleta.
Sustainability and aware procuring additionally continues to be on the forefront of many shoppers, prompting John Lewis so as to add sustainable labels Baujken, Thought, and L&T Heirlooms ranges.
“The pandemic has accelerated the casualisation of our wardrobes that was already within the making – nice puffer jackets, elevated loungewear and relaxed-fit attire, have grow to be staples in our on a regular basis dressing,” John Lewis head of womenswear Jo Bennett stated.
“We proceed to evolve our trend supply as our prospects’ life shift and the brand new manufacturers we’re launching have been rigorously curated to spice up our temper and assist us costume for the way in which we dwell now.
“Providing nice type and a variety of costs, we’re delighted to work with rising, unbiased manufacturers, championing them and offering them with entry to our nationwide platform.
“We’re excited to share these new manufacturers, many with sensible sustainable credentials, and are additionally thrilled to supply our prospects the primary probability to buy Albaray, a brand new sustainable model from among the crew behind Warehouse, boasting trendy, easy type for on a regular basis put on.”
This spring can even see John Lewis launch extra manufacturers throughout menswear, together with Group Clothes by Patrick Grant, Arc’teryx, Rapha, Champion, Fats Face and Napapijri.
In magnificence, John Lewis lately launched It Cosmetics and have additional launches to come back this 12 months – though they are going to be confirmed nearer to launch.
Throughout childrenswear, the retailer is including Mango Youngsters, Scotch & Soda, Fats Face, and AO76 to recently-launched manufacturers Hugo Boss, Timberland, Billieblush, DKNY and Carrement Beau.
In nursery, manufacturers akin to Little Acorns, Equipment & Kin, SilentNight, Halo, Woodlife Undertaking UK forestry weaning merchandise and Egg2 and My Babiie strollers and prams will probably be obtainable within the coming months.