Singaporean socialite Jamie Chua is as soon as once more underneath the highlight for being the proprietor of greater than 200 Birkin baggage — but it surely’s not simply her wealth being talked about this time.
A characteristic by South China Morning Post (SCMP) artfully picks out bits and items from Chua’s YouTube content material to weave a story past her extravagant way of life.
Though the article notes the seemingly frivolous issues that Chua face — just like the time she spent S$30,000 and 4 days crying over a misplaced Cartier earring — it additionally displays a sure diploma of self-awareness on Chua’s half.
For one, Chua agreed with web customers who berated her for the “first world downside” of shedding a luxurious merchandise, when many have been going by a lot worse within the pandemic.
“There are much more actual issues than shedding a Cartier earring. I’m not going to say, ‘You’re jealous as a result of that’s my solely downside’. No, I believe they have been proper to say all that about me,” SCMP quoted her as saying.
What the viewers need
SCMP additionally revealed that Chua took to gardening throughout the circuit breaker interval, and even considered making an “in depth vlog” of her new pastime.
Nonetheless, her long-time accomplice Terence Koh had advised her that no person can be occupied with such content material.
Chua stated, “Terence retains telling me, ‘Oh please, no person needs to observe you backyard — they only wanna watch you exit and purchase new purses!’”
And the socialite is aware of that there’s a sure fact to that assertion, too.
Aside from the finer issues in life, she advised SCMP that she additionally enjoys doing “regular issues.”
“I can’t be perpetually at a procuring [centre]. That makes me appear empty and a bit vacuous — and I don’t need to appear to be that sort of individual. I need to be seen as an actual individual, somebody who’s extra relatable and human, as a result of that’s what I’m, actually.”
Since beginning her YouTube channel in 2015, Chua has produced a myriad of movies along with her workforce.
Nonetheless, it was solely in 2019 that she began taking content material manufacturing severely sufficient to place out movies regularly.
SCMP experiences that she has persistently uploaded movies each week since.
Now, Chua has nearly half one million subscribers on YouTube, and rakes in anyplace between 20,000 to multiple million views for her hottest video.
It got here to some extent the place her household needed to drive her to take not less than someday off per week.
Along with YouTube, Fb, and Instagram, Chua additionally has a TikTok account, which has gathered about 218,000 followers.
Movies are uploaded there regularly as nicely.
Chua may be very very like a millennial, content-driven influencer — besides she would not want the cash.
High picture by way of Jamie Chua’s Instagram