To all of the movie star obsessives on the market, I invite you to ponder: Is there something that nourishes your soul greater than a glimpse at stars of their pure habitats? A peek backstage of the lives of the wealthy and well-known? An awe-inspiring second within the “Stars — They’re Simply Like Us!” pages of the tabloids?
Typically, your reply is not any. In January, post-holidays and mid-pandemic with nothing however time in your fingers, your reply is probably going extraordinarily no.
Could I current @OverheardCelebs, an Instagram account you’ll not remorse following. The gist: It shares brief tales about individuals’s random, real-life encounters with celebs — on the streets, at events, in airports, at the AT&T store, and so on. — submitted by followers by way of DM. The run-ins vary from hilarious and practically outlandish, like Bill Murray tattling on an individual with a faux ID, to compassionate and extremely touching, like Jennifer Garner praising a mom-to-be within the women’ room.
The web page launched in September with a slew of posts that created some fodder. (The one about Harry Styles dog-sitting on the sidewalk was re-shared to my feed not less than a dozen instances.) Quick-forward a number of months to the current, and the web page has greater than 270,000 followers and even nabbed the eye of most of the stars it shares tales about. (Extra on that later.)
This all is smart contemplating the account is a collaboration between a gaggle of people that actually know a factor or two about hatching a social media phenom: Emma Diamond, Julie Kramer and Isabel Greenberg (of @CommentsByCelebs, the account that rounds up web wisecracks made by well-known individuals), in addition to Jesse Margolis and Bridget Berman (of @OverheardLA, which shares bits of eavesdropped-upon conversations in Los Angeles and different cities too, in the event you comply with its sister accounts).
The great thing about it, too, is that the web page has actually carved out its personal identification. The savvy workforce established a cohesive aesthetic with intelligent title playing cards for every put up — the Nicole Kidman one is simply *chef’s kiss* — that offers it a character and distinctive really feel. “It merges the sensation of an previous storybook with humorous, heartwarming movie star moments,” Greenberg instructed TMRW. “Our model of a modern-day story.”
And the muse of @OverheardCelebs is to advertise constructive vitality, making certain its contents are crammed with feel-good tales and devoid of the scandal-ridden form. Suppose much less gossip rag, extra amusing story from a buddy of a buddy. And that’s totally on goal, in line with the workforce.
“The overall factor that all of us agreed upon is, we do not need something nasty,” Diamond instructed TMRW. “So it’s much less of a star blind (merchandise) and extra so simply highlighting enjoyable encounters.”
Berman agreed, including that they dubbed @OverheardCelebs an “anti-gossip journal,” an outline that additionally lives within the account’s bio.
The entire undertaking is a genius thought, and one which’s proving to attraction to the plenty and appeal to celebs themselves. As Diamond identified to TMRW, it is tough to show how true these tales are — until a star witness (actually) takes to the feedback part. Matthew McConaughey, Alec Baldwin, Invoice Nye and Anna Faris are just a few celebrities who’ve engaged with posts.
“Matthew McConaughey, when he commented on his story, verifying that it occurred — I feel that was one the place all of us sort of collectively freaked out as a result of he is not very energetic on Instagram,” Diamond recalled. “It feels very full circle. … Not solely commenting, however verifying that this occurred.”
TODAY’s personal Hoda Kotb was the topic of a very shifting @OverheardCelebs put up from a lady who recalled her form gesture whereas grieving the demise of her buddy. The reminiscence caught with Hoda too, as she recalled in a discussion on-air in October with Jenna Bush Hager.
“Not solely was that Hoda story certainly one of our greatest performing, however the girl who submitted it, she did not see that it was talked about on TODAY,” Diamond shared. “So I went again to the DM, her preliminary submission, and I despatched her the clip. She was like, ‘I’m hysterical. My buddy’s mother and father are hysterical.’ … The response that she acquired from Hoda remembering that interplay was very, very particular.”