PARIS (Reuters) – French clothier Julien Fournie first discovered to wield a pair of scissors, then to design a costume on an iPad. Now, the worldwide pandemic has pressured him to choose up a brand new ability – as film director.
Paris Haute Couture Week is generally a riot of runway exhibits the place the style crowd congregate in luxurious areas. This 12 months, COVID-19 means most dwell occasions are off.
As an alternative, many designers have turned to video to showcase their collections for the week, which formally started on Monday and runs till Jan. 28.
Fournie, a 45-year-old who runs his personal couture label, spent three days capturing a 9 minute and 30 second movie in his Paris workshop, starring himself, a few of his workers, and three fashions.
“We designers must reinvent ourselves endlessly,” he mentioned in a break from filming. “Now we have to know tips on how to sew, to design, to handle social networks.”
That meant transferring into a brand new medium to current his assortment was not an enormous leap, he mentioned.
“It’s an unimaginable alternative in our instances to have the ability to reinvent your self throughout COVID, to be the director of your individual future, to stage your individual universe.”
The movie options girls wearing goose feather outfits and multicoloured organza material, transferring by way of a fantasy world with a Center Jap flavour. The vast majority of Fournie’s purchasers are from the Center East.
Due to the worldwide pandemic, clients need much less extravagant designs, as a result of the gatherings the place the outfits might be worn today are extra modest and intimate, mentioned the designer.
His workers too have needed to adapt. After a shopper has visited to check out an outfit, staff iron the attire. “The warmth eliminates micro organism and viruses,” mentioned Lea Gelenan, one among Fournie’s senior workers.
Writing by Christian Lowe; Modifying by Jan Harvey