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How Japan’s ‘mitsu’ was changed by Covid

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December 27, 2020
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How Japan’s ‘mitsu’ was changed by Covid
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Generally, when Japanese teachers choose the one written character that greatest captures the essence of the yr passed by, there are surprises. In 2020, there may solely be one alternative: mitsu, which means “shut”, “intimate” or “dense”. 

The choice attests to a phrase whose utilization has been recast by Covid-19. Almost a yr into the pandemic, the method of that recasting has been very important. It locations Japan in a bunch with Taiwan, South Korea, Vietnam and China, as theories type in regards to the societal elements that may have contributed to preserving their an infection and demise charges comparatively low.

Early within the disaster, as governments strained to seek out public well being methods that had the magic mixture of being coherent and achievable, Tokyo began urging people to worry and keep away from three mitsu — close-contact settings, tightly packed crowds and confined environments.

The slogan proved linguistically and socially potent. A phrase that had beforehand conveyed a heat and intimate sense of closeness out of the blue implied one thing claustrophobic and abhorrent. Whereas public well being messaging by different nations was often ruinously contorted, mitsu was a triumph. It merely labeled the most important dangers after which guessed (for probably the most half accurately) {that a} society already disposed to producing and self-policing new guidelines would just do that.

Traders, counsel analysts at Nomura Securities in an uncommon report entitled “Self-discipline delivers”, ought to view the success as a purpose for a wholesale reassessment of regional danger.

The report makes an attempt to border Japan’s response to the pandemic (together with these of different Asian international locations the place deaths per million have been low) with a distinction between “tight” and “unfastened” cultures of individualism versus collectivism. To do that, joint head of Asia Pacific fairness analysis, Jim McCafferty, and his colleagues drew on a placing breadth of sociological, anthropological and psychological scholarship.

Conservative attitudes in Asian societies, the report concludes, “are mirrored within the behaviours of listed firms and governments”. As end-of-year fairness analysis experiences go, this can be a brave option to punt shares.

The report begins with the premise that Covid-19 administration methods in Asia have typically had a greater document of success than in different elements of the world, notably the US and UK. For a begin, it seems on the background to Taiwan’s effective containment of the virus with out resorting to a national lockdown.

In 2003, when Taiwan was hit by the Sars outbreak, complacency and dismissal of pointers led to panic and hoarding. Within the wake of that, argues Ming-Cheng Lo on the College of California, the disaster was “societalised”. The issue was reinterpreted as a societal disaster. When Covid-19 arrived, there was nonetheless a robust nationwide reminiscence that these threats needed to be handled as a society. An identical phenomenon adopted South Korea’s expertise with Mers in 2015.

Probably the most necessary metrics to clarify cultural variations in social behaviour is the variation within the stability between individualism and collectivism. Japan, Hong Kong, China and South Korea sit on the collective finish of the size, whereas most western nations are additional in direction of the individualistic finish. Collectivist societies — the place unwritten guidelines usually carry important weight — are considered extra conformist and subsequently higher at fixing issues like a pandemic.

A excessive diploma of conformity, the report notes, is the principle purpose why Asian societies behave in a extra orderly method than these within the west: people cede larger significance to the group and the clan has a robust energy of regulation of individuals’s behaviour.

A remaining statement highlights the speculation of cultural “tightness” and “looseness” that displays the facility of social norms — such because the sporting of masks or the avoidance of mitsu — and the way societies go about sanctioning them. A 33-nation survey carried out by psychologist Michele Gelfand produced nationwide “tightness scores” primarily based on how applicable members in a given nation felt sure behaviours (laughing, kissing, arguing and so forth) had been in several contexts (in libraries, at funerals, on buses). China, Singapore, South Korea and Japan rating extremely.

Nomura’s report brings all this, screechingly however plausibly, again to equities. The Asian response to the pandemic ought to pose a lot harder questions on whether or not the nation danger premiums presently utilized by world fund managers (which give a better rating to China and Japan than to the UK and France) are nonetheless legitimate, says Mr McCafferty. If a phrase like mitsu can change its which means in a single day, what else may be due a re-rating?

leo.lewis@ft.com



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