Mixing it up with Cyndi Lauper, the Aerosmith band, Alice Cooper and the like, native Houstonian Margot Hogan is something however the typical stay-at-home mother of three kids. Although she is that as nicely.
This entrepreneur dynamo charged into the rock enviornment with a number of pairs of her branded sun shades in December of 2019 and has been shaking up the world’s idea of modern eyewear since.
The checklist of her followers consists of Nation Music Awards Musician of the Yr winner Jenee Fleenor, Tanya Tucker, vogue influencer Galina Antinova, Poison drummer Rikki Rocket, Cheap Trick, Ryan Cabrera and masses extra.
The Kinkaid College and Tulane College grad professes a inventive streak that wants stroking and thus Hogan turned her pursuits to sun shades. After doing her homework, finding out the business and lining up a Chinese language firm to producer her items at far much less value than luxurious branded sun shades, she jumped in christening her model transparent (sure, it’s decrease case).
“I’m a inventive soul and I’ve all the time had this ardour for simply being myself,” Hogan tells PaperCity. “And I might say that I’ve all the time traveled to the beat of my very own drum. I really like the ability of self-expression by eyewear.
“I actually suppose it’s the strongest nonverbal communication in any vogue equipment that you just put on.”
Celeb Sun shades
As soon as her sunglass creations have been in hand all Hogan wanted was entree to the world of celebs. It got here one evening throughout a live performance at Houston Oaks Nation Membership when musician/music producer Marti Frederiksen took the stage and talked about his profession.
“My coronary heart virtually beat out of my chest as a result of I knew proper then and there that I might align clear fantastically with the music business due to our shared ardour for self expression,” Hogan says. “It simply made sense.”
From there and after too many extra serendipitous happenings to enter, Hogan ended up because the unique sunglass supplier in The Grammys’ reward lounge, previous to the occasion. With 200 pairs of sun shades in 15 totally different types, Hogan was successful. Her wares have been rapidly snatched up by a bunch of rock and nation music stars.
The evening earlier than The Grammys, she acquired a textual content from the Aerosmith staff studying: “Our guys dig your shades. Are you able to please ship a couple of extra pairs of aviators to us to have in rehearsals tomorrow?” Every week after The Grammys, Ryan Cabrera reached out for a further pair. Tanya Tucker loved her clear sun shades a lot that she nicknamed them “Elvis” and declared them her favourite.
Hogan’s marketing strategy consists of partnering with stars to create their very own clear designs. Thus far, Rikki Rocket and Broadway star Haley Swindal, and Skid Row bassist and founder Rachel Bolan have all jumped in.
Every of the clear sunglass designs is known as for a good friend, a star or a well-known individual. Swindal’s love for New York and theater run deep, so she needed to design frames that remember the spirit of Broadway and the inspiration of Dorothy’s ruby pink slippers in Wizard of Oz. The RUBY shades launched on the Broadway standout’s birthday.