Havas Inventive Mumbai has received the built-in communication mandate for Bel Group’s cheese model – The Laughing Cow. The mandate for the company consists of artistic, social, and digital artistic duties together with fame administration for the model.
The company can even be chargeable for new product launches, model technique and amplification customised for the Indian market. The model has been in partnership with the group since 2019 and is managed by Havas Paris globally.
Alamjit Singh Sekhon, industrial director, Fromageries Bel India stated “Customers discover the Laughing Cow Creamy Cheese triangles to be distinctive as they’re the one comfortable, spreadable parts of cheese in India. We consider that Havas Inventive with their significant model method are the best companions for us to assist amplify our presence. We’re assured that this partnership will assist speed up our journey in India and develop the cheese class by creating impactful model consciousness.”
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Rana Barua, group chief govt officer, Havas Group India stated “Bel Group’s iconic cheese model – The Laughing Cow Cheese, is likely one of the teams key international manufacturers and relationships throughout many markets and I’m delighted to win the built-in communication mandate in India. Our crew is worked up to work in a class that’s rising quick and create a powerful narrative and tales for the model to strengthen its presence in India.”