THE WHAT? L’Oréal-owned Garnier has introduced that it has signed Drew Barrymore as its first movie star Artistic Director in addition to the face of latest clear magnificence line, Entire Blends Sulfate-Free Treatment Assortment.
THE DETAILS Along with the Garnier workforce, Barrymore created a TV promoting spot for the model, which aired throughout an advert break after the actor introduced the brand new partnership on her present, The Drew Barrymore present.
“I’ve been a fan of Garnier Entire Blends since attempting the Olive merchandise final summer time,” commented Barrymore. “So after they approached me with the thought to assist them launch the brand new clear magnificence Sulfate Free Treatment Assortment, I used to be all in. The merchandise are superb and good on your hair, however what’s even higher is that the model is doing so many good issues to provide again and assist make the planet greener, they’ve a complete end-to-end strategy to sustainability, Greener Magnificence, and work with NGOs such because the Bee Conservancy, defending 10 million bees, and that’s actually essential to me.”
THE WHY? Adrien Koskas, World Model President for Garnier “We’re delighted to welcome Drew to the Garnier model. Collectively we have now thrown out the rulebook on the subject of haircare promoting, creating a really recent strategy which we hope connects with our shoppers. Drew’s involvement has been phenomenal, each as a result of she genuinely loves the merchandise and likewise due to her inventive enter within the marketing campaign.”