[Funding alert] Celebrity engagement platform Unlu raises Rs 9 Cr in seed round led by Nexus

Movie star engagement platform Unlu on Monday introduced it has raised a seed funding spherical of Rs 9 crore led by marquee enterprise capital agency Nexus Enterprise Companions with participation from Mumbai Angels, TiE, and Skilled Dojo. 

Unlu, which has over a million customers to date, focuses on superstar engagements for shoppers and types with 2000+ celebrities on its platform. The Delhi-based startup plans to utilise the funding to construct technological base, assist product growth, and gasoline market growth.

“We based Unlu with a single minded focus to know and exceed the expectations and desires of celebrities and followers, and are excited to see the outcomes and path ahead. We perceive the wants of celebrities who’ve tight schedules however need elevated engagement with followers and wish a platform to share data in regards to the craft they’ve perfected. We intention to turn into the de-facto platform for celebrities,” mentioned Vipul Agrawal, Co-founder, Unlu.

Based in 2020 by Vipul Agrawal, Himanshu Periwal, Akshay Pruthi, and Anurag Dalia, Unlu just lately launched Unluclass – an edu-tainment platform, which is able to announce one superstar each week. Presently stay with Johnny Lever, Ruskin Bond, Manoj Bajpayee, and Shashank Khaitan, the corporate mentioned shoppers can look ahead to Unluclass providing extra prime tier celebrities who’ve experience in varied fields like sports activities, music, performing, vogue, comedy, writing, way of life, images, and so forth.

“Our imaginative and prescient is to make use of expertise to considerably improve the expertise of celebrities with shoppers and types in a win-win method for all stakeholders. Our product permits customers to interact with the likes of Manoj Bajpayee, Guru Randhawa, Saina Nehwal, and a couple of,000+ celebrities in varied codecs,” added Himanshu Periwal, Co-founder, Unlu. 

Unlu additionally claims to have a robust progress on B2B engagements with celebrities like Shaan, Salim-Sulaiman, and Harbhajan Singh to interact with manufacturers corresponding to Flipkart, MPL, and Dr. Vaidya.

Nexus has been a pioneer of investing in technology-led companies for India. A few of its portfolio corporations embody Unacademy, Delhivery, Snapdeal, Turtlemint, Whitehat Jr, Zolo, Rapido, Paysense, Pratilipi, and so forth.