Because the panorama of celebrity-owned magnificence manufacturers will get extra crowded, a few of the area’s authentic gamers are nonetheless gaining probably the most social media traction. Information from Tribe Dynamics exhibits that for the 12 months of 2020, Fenty Beauty and Kylie Cosmetics remained high gamers within the area, regardless of a slew of latest launches.
The successful technique for movie star manufacturers, nonetheless, doesn’t should do with simply star energy. “The movie star manufacturers which are doing very well leverage past their movie star to create that pleasure, and so they give folks extra than simply the popularity and glamour to have interaction with,” mentioned Brit McCorquodale, senior vice chairman of income at Tribe. “It has at all times been extremely essential for a model to face for one thing, to be about one thing larger than simply the merchandise they put out. We’ve actually seen that stretch in a significant approach into model values.”
Celebrities who’re resonating within the age of activism embody Rihanna’s Fenty Beauty‘s championing of range, Selena Gomez’s Uncommon Magnificence’s dedication to psychological well being, Woman Gaga’s Haus Laboratories’ name for self expression and Jessica Alba’s Trustworthy Magnificence’s promise of unpolluted ingredient formulations. Some manufacturers have discovered different technique of success, corresponding to Victoria Beckham Magnificence’s tapping into the pop star legacy founder with its newest lipstick launch. Right here, see the highest 10 movie star magnificence manufacturers, ranked by EMV.
Fenty Beauty — $555,195,705
Kylie Cosmetics — $187,859,638
Haus Laboratories — $141,764,661
KKW Magnificence — $98,558,293
Uncommon Magnificence — $60,024,579
Kylie Pores and skin — $31,486,411
Fenty Pores and skin — $25,819,197
Florence by Mills — $16,143,718
Trustworthy Magnificence — $14,012,195
Victoria Beckham Magnificence — $12,989,038
Supply: Tribe Dynamics, 2020
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