Ezugi made its mark on the fast-growing Italian on-line on line casino market final 12 months when it launched its suite of live dealer games with LeoVegas, and it now has huge plans to broaden its presence within the nation.
Forward of the agency’s participation on this week’s SBC Digital Italy convention and exhibition, its territory supervisor for Spain and Italy Rais Busom spoke to CasinoBeats about these plans and why he believes dwell on line casino video games can match the recognition of slots.
CasinoBeats: The regulated on-line on line casino sector in Italy grew by 46.5 per cent in 2020, whereas poker and bingo additionally noticed large progress. Was this merely a results of the enforced closure of retail venues or the signal of a long-term pattern?
Rais Busom: For my part, the ban on promoting has hit sportsbook greater than on line casino. Along with that, the lockdowns have additionally concentrated the on line casino gaming supply, particularly in dwell supplier, which is without doubt one of the fastest-growing segments.
CB: The Italian market has traditionally been considerably sceptical of on-line on line casino; why has that modified?
RB: Following on from my earlier reply, there was a cultural change that has popularised casinos. In Italy there are only a few land-based casinos and in lots of areas there are none regionally. On-line brings this vertical nearer to the Italian viewers.
The cross-selling and the opportunity of switching to on line casino video games in a single click on will increase on line casino consciousness and make this a standard selection. It has turn into enormously in style.
CB: How does the marketplace for dwell supplier video games look in Italy? Are they solely a product for on-line operators, or is there a chance throughout the retail betting and land-based on line casino sectors?
RB: We really feel that dwell supplier is the sport of the long run for each on-line and retail, and even for land-based casinos, and Ezugi has a whole supply for all sorts of purchasers and companions.
CB: That are the most well-liked dwell on line casino video games with Italian prospects and the way do the participant numbers examine with merchandise resembling on-line slots?
RB: Roulette is at all times the principle recreation for the dwell supplier vertical and it’s also an excellent recreation for the acquisition of latest gamers.
For a very long time, slots have been the most well-liked product in Italy, each in venues and on-line. However I’m positive dwell supplier can compete with them, as a result of the viewers is altering and millennials search extra leisure. Stay supplier is the sport closest to TV leisure reveals and it’s in the beginning of the product curve, so there’s much more to return.
CB: What does Ezugi have deliberate for the Italian market in 2021?
RB: We are actually dwell with LeoVegas, and are ADM licensed for roulette, blackjack and punto e banco.
At Ezugi, we need to develop the market with good merchandise tailored to the Italian viewers and with a top-quality service within the Italian language. We’ve got very aggressive options for retail, with very refined cellular advertising and marketing instruments, and we’re enthusiastic about serving to our purchasers develop.
Ezugi is participating within the SBC Digital Italy convention and exhibition on Wednesday 17 February. To search out out extra concerning the on-line occasion and register free of charge, go to the SBC Digital Italy website.
