Leisure, finest recognized for its guide of hospitality and life-style provides, has employed FutureBrand to reshape its model and buyer expertise because it transitions right into a digitally-focused enterprise.
Leisure used the FutureBrand Index to measure its prospects’ notion of its model, and located it has a chance to put money into its persona and storytelling to construct a stronger emotional reference to all its stakeholders.
FutureBrand will use its ‘dash’ methodology to work on Leisure’s model technique, id to voice, content material and expertise. The company’s groups will collaborate intently with a purpose to strengthen the hyperlink between the model’s goal and expertise.
Leisure chief buyer expertise officer, Linda McDonald, stated: “We’re excited to associate with FutureBrand and their energised method to model buyer expertise.
“As we transfer from a publishing, loyalty model to a extra responsive, wealthy and private digital expertise, we really feel FutureBrand will breathe new life and a contemporary perspective into the model that can resonate with current and new prospects to ship to our enterprise technique.”
FutureBrand Australia CEO Wealthy Curtis, who acquired the agency’s local operation from IPG last year, added: “We’ve already started working on the Leisure model utilizing our ‘dash’ methodology to kick-start their transformation. It’s nice working with a crew who worth collaboration as a lot as we do, uniting technique, id and expertise into one. What’s extra, as a member of Leisure myself, it’s nice to have the ability to play an element within the model’s future.”
Final week, the Asian Soccer Confederation revealed the brand new branding of its nationwide and membership competitions, which was executed by FutureBrand Australia.