The MasterChef format and completed programmes are represented internationally by Banijay. Created by Franc Roddam and with over 60 native diversifications broadcast in additional than 200 international locations, MasterChef is the world’s most profitable cookery tv format. Banijay mentioned that all through the primary collection, Superstar MasterChef Argentina, persistently outperformed the slot, with a mean share of 76.33%. It was probably the most watched program of 2020 in Argentina and ranked #1 of FTA TV programmes. On social networks, MasterChef Superstar exceeded 400 million video views by way of Fb, YouTube, Instagram and Twitter.
“We have made historical past in Argentinean TV. We’re pleased with our native companions who’ve introduced a brand new model of the format to the territory below an distinctive high quality of manufacturing and nice programming technique,” commented Michelle Wasserman, SVP LATAM, Brazil and USH Banijay Rights. “The movie star iteration has confirmed itself widespread with audiences worldwide and is now a record-breaking smash hit in Argentina.”
Guillermo Pendino, VP of programming and content material at Telefe and pay-TV manufacturers ViacomCBS added: “We’re very pleased to have an internationally profitable format like, MasterChef, on Telefe, Argentina’s main broadcaster. The primary season of MasterChef Superstar has made historical past with its excellent efficiency all through the season. Now we’re getting ready a brand new season that we are going to premiere very quickly.”