Historical past Will Be Variety (HWBK) has been appointed as the brand new communications company for Superstar Cruises in Australia, reporting into the native group to drive technique ahead with native PR, influencer and social media work.
The appointment follows the latest announcement of VCCP Group’s UK-based Good Relations because the Superstar Cruises’ world communications companion, with HWBK to help Good Relations in Australia.
HWBK are set to work with the cruise line’s inside world communications group to information the corporate’s public relations and social media technique Australia, and the company’s appointment adopted an eight-month analysis and evaluation course of.
The appointment of Good Relations to the worldwide account marks the primary time that Superstar Cruises has taken a world strategy to PR company help.
Superstar Cruises’ vice chairman and managing director for Australia & APAC, Tim Jones, stated working with HWBK will enable the liner to steadiness native market information with a world perspective.
“We’re excited to be working with HWBK in Australia and New Zealand as a part of our world communications partnership,” he stated.
“The company brings an outstanding mixture of daring pondering, depth of experience, balancing native market information with world perspective to help our ambitions throughout this distinctive time of transformation for the model.”
HWBK’s company founder and CEO EJ Granleese will lead the work in Australia, together with consumer companion Corinna Fawls, a former Good Relations UK group member.
In the meantime Good Relations New York’s government vice chairman will lead the worldwide pitch, world account and North American work.
Granleese stated: “Our market poses a novel set of challenges for the journey and cruise industries proper now, which in flip brings enormous alternatives for an formidable and visionary model like Superstar Cruises. We are able to’t wait to make historical past collectively.”
HWBK is a part of impartial, digital communications and innovation consultancy group, Deepend Group.
The worldwide cruise trade was ravaged by COVID-19, nevertheless, operators are optimistic that the trade can bounce again with most of the Australian Cruise Affiliation’s (ACA) member ports utilizing the COVID interval to finish improvement tasks in preparation for a return of cruises in 2021.
The company’s appointment to Superstar Cruises follows its win of the comms account for emergency response company Respond Global in late 2020.