Vogue Missionis a digital marketing campaign by Myntra Vogue Celebritywhich is a present broadcasted on MTVtogether with Myntraand Voot app.
- Conceptualised and executed by
Viral Fission, the marketing campaign aimed to drive deeper conversations with the youth on numerous points which have impacted them together with style and the narrative that style is for all.
Viral Fission is a platform that bridges the hole between India’s most gifted youth and the manufacturers they love. The corporate goals at redefining model salience metrics with and for the youth. They provide a group pushed youth community that co-creates unparalleled model experiences. “The Vogue Mission” is a digital marketing campaign that was launched by Viral Fission for Myntra Vogue Celebrity which is a present broadcasted on MTV together with Myntra and Voot app. The present drives deeper conversations with the youth on numerous points which have impacted them together with style and the narrative that style is for all. Impressed by that, by means of this marketing campaign Viral Fission aimed in direction of utilizing style as a medium to deliver constructive change by means of the youth pressure.
– Generate dialog across the present and construct engagement with the model among the many youth.
– Talk the marketing campaign by letting the youth categorical their opinions by means of their style on social media.
– Generate consciousness round social taboos and notion of “style” in at the moment’s world.
The Vogue Mission is an initiative that lets the youth group of Viral Fission categorical themselves by means of the medium of style whereas addressing the poisonous requirements of style set in our society. The rise in hate being unfold on-line has led to individuals placing up a faux persona on-line to be able to slot in and this has induced the youth technology to turn out to be extremely insecure of themselves. Viral Fission needed to problem these taboos round style and that’s what they achieved by means of this marketing campaign.
The marketing campaign was carried out digitally for 4 weeks in accordance with the present. Taking inspiration from the weekly episodes of the present, the youth put their very own spin on it and translated that into their wardrobe. We needed to scout for college students who discover style as an area to amplify marginalised voices, and have a look at it as a supply of numerous individuals and our bodies modelling their private model.
The goal of the marketing campaign was to succeed in out to as many individuals as doable and improve social engagement on the primary Myntra Vogue Celebrity deal with whereas spreading physique positivity.
-Foundation the theme of the week in keeping with the present, there was a name for entries from the scholars with their finest outfits.
-The contributors have been anticipated to recreate the theme impressed by the present which went on air and publish their creatives on their Instagram deal with.
– Their entries have been judged by an inside workforce and jury identical to the present, the contributors had undergone elimination after every theme was allotted to them.
-The highest contestants have been chosen by an exterior jury and the winners have been introduced.