Clients spent $100 million final 12 months shopping for bespoke video shout outs from their favourite public figures from Cameo as coronavirus lockdowns stored individuals at house and in search of new types of leisure, Cameo CEO Steven Galanis informed The Info in an interview Tuesday, and he’s seeking to increase extra enterprise capital to increase.
Galanis informed The Info Cameo counted 4.5 instances extra gross bookings in 2020 in comparison with the earlier 12 months.
Cameo takes a 25% minimize of every sale as a commission fee, which might add as much as $25 million in income final 12 months.
The platform first detected increased demand in March after the U.S. carried out coronavirus lockdowns, Galanis informed Refinery29.
“Trying again at it, clearly we weren’t anticipating to enter a world of social distancing, however in some ways that is form of the proper product for an period the place each meet and greet, fan conference, and Comedian-Con is cancelled,” Galanis informed Refinery29 in April. “It is a means for the expertise to have a Comedian-Con within the palm of their palms.”
Cameo has some unlikely figures shelling out shout outs. A few of Cameo’s noteworthy customers embrace Stormy Daniels, an grownup movie actress who alleges she had an affair with President Donald Trump, former Alaska Governor Sarah Palin, Trump’s former private legal professional Michael Cohen and even Vincente Fox, a former Mexican president.
Cameo first launched in 2017 and has steadily grown within the years since. Cameo CFO Jackson Jhin informed Forbes final 12 months the corporate introduced in a six-figure sum of income in 2017, seven figures in 2018, and eight figures in 2019.
Cameo to Seek Funding as CEO Eyes Expansion (The Info)