LOUISVILLE, Ky., Jan. 14, 2021 /PRNewswire/ — TwinSpires, the industry-leading on-line wagering platform for horse racing, sports activities, and iGaming, is proud to announce that Professional Soccer Corridor of Fame quarterback Brett Favre will star within the firm’s new model marketing campaign.
As a part of a multi-year ambassador settlement with the Tremendous Bowl champion, Favre will function because the face of TwinSpires’ new Guess Devoted marketing campaign, which celebrates the model’s growth from providing on-line wagering on horse racing, to additionally together with on-line sports activities betting and on line casino video games.
Michiganders would be the first to see the brand new marketing campaign when TwinSpires launches its new on-line sportsbook within the Wolverine State as early as subsequent week, pending closing regulatory approval.
Together with a mixture of conventional and digital media commercials, the marketing campaign is constructed round a video business, the place Favre is challenged to a collection of betting-related boot camp drills.
Produced in partnership with artistic home BOC Company and Stept Studios, the business pays homage to TwinSpires’ betting experience, courtesy of its affiliation with Churchill Downs – residence of the world-famous Kentucky Derby and almost 150 years of wagering historical past in the US.
“As a marketing campaign idea, Guess Devoted just isn’t solely a mirrored image of our heritage, but in addition the model promise we’re making to our gamers,” mentioned Sean Phinney, VP Advertising and marketing for TwinSpires. “Brett epitomizes what it means to be devoted, and we’re thrilled to have him star on this marketing campaign as we launch the TwinSpires on-line sportsbook and iGaming platform into Michigan and different states.”
“I knew this was a marketing campaign I might get behind the second it was launched to me,” mentioned Favre. “I used to be by no means the most important or the strongest or the quickest, however all through my profession I outworked the fellows that had the identical dream, as a result of I used to be essentially the most devoted.”
TwinSpires’ mum or dad firm, Churchill Downs Integrated, just lately introduced that every one of its BetAmerica sportsbooks would rebrand as TwinSpires within the first half of 2021. The combination of retail and on-line sportsbooks that can transition to the TwinSpires model are at the moment obtainable in New Jersey, Pennsylvania, Indiana, Mississippi, Michigan and Colorado.
To view/obtain the Guess Devoted advert, behind the scenes video and artistic click here
For a YouTube model of the advert click here
TwinSpires is a Churchill Downs Integrated firm and the official wagering companion of the Kentucky Derby. The model has been utilized by CDI’s on-line pari-mutuel wagering enterprise since 2007.
About Churchill Downs Integrated
Churchill Downs Integrated is an industry-leading racing, on-line wagering and gaming leisure firm anchored by our iconic flagship occasion, the Kentucky Derby. We personal and function three pari-mutuel gaming leisure venues in Kentucky: Derby Metropolis Gaming; Oak Grove Racing, Gaming, and Lodge; and Newport Racing and Gaming. We additionally personal and function TwinSpires, one of many largest and most worthwhile on-line horse race wagering, on-line sportsbook and iGaming platforms within the U.S. We’re a frontrunner in brick-and-mortar on line casino gaming with roughly 11,000 slot machines and video lottery terminals and 200 desk video games in eight states. Further details about CDI may be discovered on-line at www.churchilldownsincorporated.com.