ports betting and on-line gaming platform BetMGM introduced final week the signing of Hockey Corridor of Fame member and three-time Stanley Cup champion Chris Chelios to a multi-year deal as a star model ambassador.
BetMGM will companion with the Detroit Purple Wings legend on fan engagements, advertising and marketing campaigns, and public appearances, amongst different interactive and promotional alternatives.
“BetMGM is on the forefront of an thrilling time for the sports activities betting business,” stated Chelios. “I am proud to be related to the BetMGM model and the long-standing dedication to Michigan by way of MGM Grand Detroit.”
Chelios loved a 26-season profession within the Nationwide Hockey League, having performed with the Purple Wings, Montreal Canadiens, Chicago Blackhawks and Atlanta Thrashers. Born out of a partnership between MGM Resorts Worldwide and Entain, BetMGM is an Official Companion of the Detroit Purple Wings, with whom Chelios received two Stanley Cup titles. He was inducted into the Hockey Corridor of Fame in 2013.
— Detroit Purple Wings (@DetroitRedWings) January 22, 2021
“It is an incredible privilege to have Chris Chelios be a part of our staff,” stated Matt Prevost, Chief Income Officer. “The BetMGM app is scheduled to go reside in Michigan on Friday and we sit up for delivering our clients once-in-a-lifetime experiences with the all-time nice.”
As a BetMGM model ambassador, Chelios will make common visitor appearances on Detroit’s WXYT 97.1-FM The Ticket and supply distinctive content material for BetMGM’s social media channels and advertising and marketing campaigns. He additionally will interact with BetMGM clients and MGM Resorts’ M life Rewards members by way of private and non-private occasions.
The BetMGM app debuted for obtain in Michigan on each iOS and Android on Friday, Jan. 22, and is presently reside in eight states together with Nevada, New Jersey, Colorado, Indiana, Iowa, Pennsylvania, Tennessee, and West Virginia.
BetMGM is now LIVE within the Wolverine State. Welcome to the present! pic.twitter.com/D2WQ3BdfLp
— BetMGM 🦁 (@BetMGM) January 22, 2021