STRATFORD, Ct., and SAN DIEGO — Legendary athlete, investor and philanthropist Lance Armstrong, famed Chef David Chang (Momofuku/Fuku), TOMS founder and social investor Blake Mycoskie, two-time Nationwide Soccer League Tremendous Bowl-winning Defensive Finish Justin Tuck (New York Giants), and NFL Defensive Finish, recipient of a number of Participant of the 12 months awards and philanthropist J.J. Watt (Houston Texans) have joined Athletic Brewing Firm as buyers of their quest to meet an unmet client thirst within the beer class, the place nonalcoholic beer hadn’t seen any innovation in over 30 years, at the same time as brewing know-how and drinker tastes shifted dramatically with the rise of craft brewing.
“Once we started Athletic Brewing, we knew that we had the potential to take nonalcoholic beer out of the penalty field and open up new events for the beer trade,” mentioned Athletic Brewing Co-founder Invoice Shufelt. “The truth that Lance, David, Blake Justin and J.J., who’re leaders in their very own skilled and private endeavors, would see the worth in our pursuit to supply a life with out compromise, vastly validates our mission and units us on the trail for mammoth success in 2021 and past.”
“I really feel lucky to have found Athletic Brewing throughout their early days. Invoice and his staff at Athletic haven’t solely created an unbelievable tasting nonalcoholic beer, they’ve additionally proven an immense dedication to philanthropic efforts and defending the atmosphere,” mentioned J.J. Watt.
The nonalcoholic beer market within the U.S. is up 38 p.c YTD monitoring in the direction of $184 million from $132 million in 2019 and, regardless of the pandemic, the nonalcoholic craft beer market is up over 300 p.c year-to-date with Athletic Brewing holding a 60 p.c share nationwide (Nielsen). The corporate was uniquely positioned for a post-COVID world, claiming the one true e-commerce within the beer world coming into the disaster. Athletic Brewing surpassed its 2019 brewing ranges in Could of this 12 months and its gross sales are up 500 p.c year-over-year. In simply its third 12 months of operation, the corporate has outgrown the 12,000 barrel capability of its brewery headquartered in Connecticut and expanded its capability by including 125,000 barrels in its new San Diego facility.
Athletic Brewing jump-started the “With out Compromise” motion in 2017 which opens beer to new events and is extra inclusive to conscious, wholesome adults like Athletic’s group. Named by Quick Firm Journal as one of many “World’s Most Modern” firms in 2020, craft-beer followers can discover Athletic Brewing’s revolutionary Upside Daybreak Golden Ale and Run Wild IPA at main retailers within the U.S. Additionally they ship on to customers at www.athleticbrewing.com the place craft beer lovers can buy Athletic’s full portfolio of flagship, seasonal, and specialty beers plus be part of the brewer’s subscription providing – The Athletic Membership.
Athletic founders Invoice Shufelt and John Walker took vital inspiration from Mycoskie, who wrote the ebook on social entrepreneurship with TOMS and now, Madefor. Past an excellence of their craft, all of the distinguished buyers are united of their concern for higher society. J.J. Watt raised over $40M for Hurricane Harvey aid, Lance Armstrong created the Livestrong Basis to combat most cancers, and David Chang has carried out unbelievable work for psychological well being consciousness (as outlined in his latest memoir).
Athletic Brewing proudly donates two p.c of all gross sales to path and park cleanups via their “Two for the Trails” program and expects to contribute greater than $500,000 to this program and different charities throughout the nation this 12 months.
About Lance Armstrong
A globally identified bike owner and endurance athlete, Lance stays obsessed with the advantages of an energetic life-style. By his a long time of aggressive racing, Lance has developed in depth worldwide contacts within the sports activities, health and well being markets, commonly being invited to evaluation early stage firms. His in depth connections have resulted in extremely profitable early investments in Docusign and Uber that mirror his sturdy funding insights. On this digital age, Lance understands the significance of digital model constructing and the ability of influencers. He presently hosts THEMOVE, a podcast that gives evaluation of levels of the Tour de France and different biking and
endurance races; this podcast has had tens of millions of downloads and has been ranked within the prime 10 within the sports activities and recreation class on Apple’s iTunes. He additionally hosts a podcast referred to as THE FORWARD the place Armstrong interviews authors, musicians, athletes, politicians and influencers from all walks of life. These kind the cornerstones of WEDŪ MEDIA, a part of his WEDŪ model, a budding group of endurance athletes who go Ahead, By no means Straight.
About David Chang
David Chang is the chef and founding father of Momofuku. Since opening Momofuku Noodle Bar in New York Metropolis in 2004, David has been honored as a Meals & Wine Greatest New Chef and Bon Appétit Chef of the 12 months, and has received 5 James Beard Awards, together with Excellent Chef and Greatest Chef New York Metropolis. David has been acknowledged as a Time 100 honoree, was named GQ’s Man of the 12 months, and has appeared on Fortune’s 40 Underneath 40 and Esquire’s record of the “most influential folks of the twenty-first century.” David’s memoir, Eat A Peach, and cookbook, Momofuku, are New York Occasions best-sellers. In 2018, he based Majordomo Media and launched The Dave Chang Present and Recipe Membership podcasts in partnership with The Ringer. David collaborated with Academy Award– successful director Morgan Neville on the Emmy-nominated authentic documentary collection Ugly Scrumptious and Breakfast, Lunch, and Dinner on Netflix.
About Blake Mycoskie
Blake Mycoskie is the Founding father of TOMS and the brains behind the model’s One for One® mannequin. The mannequin, which serves TOMS’ mission of utilizing enterprise to enhance lives, was created to advertise company accountability and acutely aware consumerism. And so, for each pair of footwear offered, TOMS would offer a brand new pair to an individual in want. In 2011, Blake’s ebook, Begin One thing That Issues, grew to become a New York Occasions best-seller. Detailing his private story, the ebook serves as a name to motion for others to include giving into enterprise and, extra broadly, to put money into their passions. In 2015, Blake based the Social Entrepreneurship Fund, which invests in progressive and socially-conscious firms that exist to create change. Up to now, the fund has invested in 15 for-profit firms in industries starting from know-how and schooling to meals equality.
About Justin Tuck
Justin Tuck is a former Nationwide Soccer League defensive-end who captained the New York Giants to 2 Tremendous Bowl titles over the New England Patriots. He additionally captained the Oakland Raiders throughout his 12-year NFL profession. Tuck is a graduate of the College of Pennsylvania – The Wharton Faculty and the College of Notre Dame. He presently serves as a Vice President at Goldman Sachs and is the Co-Founding father of R.U.S.H. for Literacy which inspires low-income youth to R.U.S.H (learn, perceive, succeed and hope).
About J.J. Watt
Dream Huge Work Onerous. These 4 easy phrases have helped to remodel Pewaukee native J.J. Watt from small-town Wisconsin boy to being chosen #11 Total Choose within the 2011 NFL Draft by the Houston Texans and the NFL Defensive Participant of the 12 months in 2012, 2014, & 2015. The journey from yard soccer to the large stage of the NFL was not at all times clean, by no means straightforward and stuffed with adversity, however with unbelievable help from his family and friends, J.J. turned his childhood desires into actuality. Born to John and Connie Watt in Pewaukee, WI, on March 22, 1989, at 9 kilos, 14 ounces and 22 inches lengthy, Justin James Watt, or J.J., was destined to do BIG issues. J.J.’s center title honors his paternal grandfather, James, who grew to become a significant position mannequin and mentor in J.J.’s life. He realized the importance of legacy and repair at an early age. J.J. and his youthful brothers attended Pewaukee Excessive Faculty like their dad, broke their dad’s monitor and discipline information, and additional went on to grow to be Wisconsin Badgers. Now a proud Texan, J.J. was on the forefront of fundraising efforts to assist these affected by Hurricane Harvey, bringing in over $40M in aid funds.
About Athletic Brewing
Worldwide Beer Problem 2020 “Brewer of the 12 months North America”, Athletic Brewing Firm is reimagining beer for the trendy, energetic grownup. Their great-tasting athletic craft brews allow you to benefit from the refreshing style of craft beer, with out the alcohol or the hangover. You possibly can get pleasure from them anytime, wherever, and nonetheless be wholesome, energetic, and at your finest; it’s the very motive they began brewing them within the first place. With customized breweries on the East and West coasts, their lineup has earned accolades all through the trade, even in opposition to full-strength beers, together with the 2020 World Beer Award Gold medal for Run Wild. To prime all of it off, as a part of the Athletic Brewing “Two for the Trails” initiative, 2% of all gross sales are donated to causes and organizations that help wholesome, out of doors, energetic dwelling.
Whether or not you’ve determined to chop alcohol out of your life for good, for an evening, or for only one drink, Athletic Brewing Firm offers an possibility with out compromises that you simply’re assured to get pleasure from.