SAN FRANCISCO–(BUSINESS WIRE)–a.okay.a. Manufacturers (the “Firm”; “a.okay.a.”) is a value-add platform centered on buying and accelerating the expansion of next-generation, digitally-native trend manufacturers focusing on Gen Z and Millennial prospects. a.okay.a. scales founder-led manufacturers and helps them entry new geographic markets and prospects to develop to their full potential. The present a.okay.a. portfolio consists of three manufacturers: Princess Polly, Petal & Pup and Rebdolls, every catering to a singular buyer with a curated assortment of on-trend, inexpensive trend.
“In the present day’s shopper will get trend inspiration from social media and influencers. A brand new technology of social manufacturers is rising to cater to each fashion and viewers. However, many of those founder-led manufacturers wrestle to scale. That’s the place a.okay.a. may help,” mentioned Jill Ramsey, CEO of a.okay.a. Manufacturers. “With the facility of our platform, manufacturers leverage our retail companion relationships, entry the experience of our seasoned administration staff and confirmed playbook for progress. Founders additionally study finest practices and benchmarks from our different high-growth manufacturers, and scale their companies extra cheaply. We imagine our manufacturers are higher collectively, and that it is a successful system for manufacturers, prospects and a.okay.a.”
With the backing of Summit Companions, a.okay.a. Manufacturers (till just lately referred to as Excelerate Manufacturers) was based in 2018 with the imaginative and prescient to develop into a worldwide chief in Direct-to-Shopper trend. In the present day, the a.okay.a. Manufacturers portfolio is comprised of three excessive progress trend manufacturers. With the continued help of Summit Companions, the Firm is scoping new alternatives to accumulate extra manufacturers that maintain robust progress potential, a confirmed monitor file in goal markets and the flexibility to develop and carry out in new markets.
- Princess Polly — Based in Australia in 2010 and led by Wez and Eirin Bryett, Princess Polly is now one of many quickest rising manufacturers within the US market that serves ladies between 16 and 25. After becoming a member of the a.okay.a. platform in 2018, Polly has skilled speedy acceleration and new buyer growth within the U.S. Polly ladies just like the enjoyable, stylish fashions for going out and hanging out. Clients are impressed by the fixed stream of inspirational content material on social media and the recent new merchandise arriving day by day and love the inexpensive worth.
- Petal & Pup — Based in Australia in 2015 by Tiffany Henry and led by Philip Scarff, Petal & Pup expanded to the U.S. market in 2019. Petal prospects are between the ages of 24 and 40 and are interested in the standard and worth of the model’s stylish, flattering, female kinds and attire for particular events.
- Rebdolls — Based in New York in 2014 by Grisel Paula, Rebdolls affords a full vary of sizes as much as measurement 32 and prides itself on #sexyforall measurement inclusivity. The Rebdolls buyer is feminine between the ages of 18 and 44.
“2020 noticed a step change in trend additional shifting on-line and that pattern is right here to remain. Fortuitously, we’re ideally positioned to capitalize on the elevated digital demand. We help our manufacturers by way of their speedy growth with entry to elevated achievement capability, elevated working capital, and instruments to navigate impacted provide chains. Our distinctive, data-driven check & repeat sourcing strategy allow us to be nimble and alter to shopper modifications in trend,” mentioned Ramsey. “I’m happy with our manufacturers and the a.okay.a. staff for delivering distinctive efficiency. We anticipate continued acceleration of progress with our present manufacturers and stay up for increasing our portfolio with new manufacturers the place we are able to add comparable worth.”
Robust Management Crew
a.okay.a. Manufacturers has assembled a extremely skilled administration staff with deep and diversified trade expertise that spans start-ups to Fortune 500 corporations. Led by Ramsey, who has an in depth background in e-commerce, the staff shares a ardour for trend and retail and is dedicated to supporting founder-led companies. Extra data on the administration staff, together with detailed bios, is accessible at www.aka-brands.com.
A few.okay.a. Manufacturers
Established in 2018, a.okay.a. Manufacturers is a worldwide, direct-to-consumer platform comprised of three digitally-native trend manufacturers providing a curated assortment of on-trend, affordably-priced trend attire and equipment. The Firm leverages its operational experience and deep trade expertise to assist rising manufacturers develop and obtain their full potential. The a.okay.a. portfolio consists of three compelling but distinct manufacturers, Princess Polly, Petal & Pup, and Rebdolls. Every model serves their prospects otherwise with a product assortment that empowers self-expression and distinctive fashion. To study extra a couple of.okay.a. Manufacturers go to www.aka-brands.com.
About Summit Companions
Based in 1984, Summit Companions is a worldwide different funding agency that’s presently managing greater than $23 billion in capital devoted to progress fairness, mounted earnings and public fairness alternatives. Summit invests throughout progress sectors of the financial system and has invested in additional than 500 corporations in know-how, healthcare and different progress industries. These corporations have accomplished greater than 160 public fairness choices, and greater than 200 have been acquired by way of strategic mergers and gross sales. Summit maintains places of work in North America and Europe and invests in corporations world wide. For extra data, please see www.summitpartners.com or comply with on LinkedIn.